Forget the forecasts from media analysts and numbers-crunchers. Gordon & Corey head to the front lines to ask the people who matter: thousands of advertisers who just decided what they'd spend and where they'd spend it in 2024. In this episode, the hosts offer highlights from a new survey of more than 2,000 local advertisers and ad agencies. Topics cover usage of generative A.I., the most effective forms of media, what's likely to increase next year, and what prompts advertisers to actually buy something new.