The JM Buzz

77 Folgen

1. "Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?

   Vom: 13.7.2023
2. Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions

   Vom: 6.7.2023
3. JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

   Vom: 29.6.2023
4. It's Time for Marketing Researchers to Change Their Approach to Gender

   Vom: 22.6.2023
5. The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue

   Vom: 8.6.2023
6. Creating Effective Marketing Messages Through Moderately Surprising Syntax

   Vom: 1.6.2023
7. How Language Affects Content Engagement

   Vom: 25.5.2023
8. Can Soda Brands Reduce Sugar Without Losing Sales?

   Vom: 11.5.2023
9. When to Use Facts vs. Feelings for Soliciting Donations

   Vom: 4.5.2023
10. How Effective is Advertising for Robotic Surgery?

    Vom: 27.4.2023
11. Financial Vulnerability Is About More than Just Income

    Vom: 20.4.2023
12. JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

    Vom: 13.4.2023
13. Answer This Question Before Selling a New Innovation

    Vom: 6.4.2023
14. How Subscription Companies Can Avoid "Box Fatigue"

    Vom: 30.3.2023
15. The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

    Vom: 23.3.2023
16. Can You Trust Doctors' Yelp Ratings?

    Vom: 16.3.2023
17. JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

    Vom: 9.3.2023
18. Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better

    Vom: 2.3.2023
19. Three Simple Ways to Encourage App Adoption

    Vom: 23.2.2023
20. Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

    Vom: 16.2.2023