The JM Buzz

84 Folgen

1. Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason

   Vom: 14.9.2023
2. JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)

   Vom: 7.9.2023
3. Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?

   Vom: 31.8.2023
4. Do Autonomous Products Deprive Us of Meaningful Experiences?

   Vom: 24.8.2023
5. The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales

   Vom: 17.8.2023
6. Brand Extensions Often Fail—Here's How To Them Up for Success

   Vom: 10.8.2023
7. Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers

   Vom: 27.7.2023
8. "Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?

   Vom: 13.7.2023
9. Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions

   Vom: 6.7.2023
10. JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

    Vom: 29.6.2023
11. It's Time for Marketing Researchers to Change Their Approach to Gender

    Vom: 22.6.2023
12. The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue

    Vom: 8.6.2023
13. Creating Effective Marketing Messages Through Moderately Surprising Syntax

    Vom: 1.6.2023
14. How Language Affects Content Engagement

    Vom: 25.5.2023
15. Can Soda Brands Reduce Sugar Without Losing Sales?

    Vom: 11.5.2023
16. When to Use Facts vs. Feelings for Soliciting Donations

    Vom: 4.5.2023
17. How Effective is Advertising for Robotic Surgery?

    Vom: 27.4.2023
18. Financial Vulnerability Is About More than Just Income

    Vom: 20.4.2023
19. JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

    Vom: 13.4.2023
20. Answer This Question Before Selling a New Innovation

    Vom: 6.4.2023