The JM Buzz
Ein Podcast von Journal of Marketing - Donnerstags
Kategorien:
77 Folgen
-
Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
Vom: 8.2.2024 -
Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
Vom: 1.2.2024 -
A Research-Proven Strategy for Companies to Survive Bankruptcy
Vom: 25.1.2024 -
When Less Is More: The Power of Simple Packaging for Consumable Products
Vom: 18.1.2024 -
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?
Vom: 11.1.2024 -
Hotels Should Pay Attention to Their Competitors' Reviews Too
Vom: 4.1.2024 -
JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)
Vom: 7.12.2023 -
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way
Vom: 16.11.2023 -
How Do Investors React to Crowdsourcing Contests?
Vom: 9.11.2023 -
A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok
Vom: 19.10.2023 -
Collaborating with Universities Makes Products More Attractive to Consumers
Vom: 12.10.2023 -
How to Stop Customers from Abandoning Self-Designed Products
Vom: 5.10.2023 -
Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?
Vom: 28.9.2023 -
Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason
Vom: 14.9.2023 -
JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)
Vom: 7.9.2023 -
Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?
Vom: 31.8.2023 -
Do Autonomous Products Deprive Us of Meaningful Experiences?
Vom: 24.8.2023 -
The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales
Vom: 17.8.2023 -
Brand Extensions Often Fail—Here's How To Them Up for Success
Vom: 10.8.2023 -
Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers
Vom: 27.7.2023
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
