How Language Affects Content Engagement

Language that is easier to process encourages continued reading, as does language that evokes anxious, exciting, and hopeful emotions. Read an in-depth recap of this research here: https://www.ama.org/2023/03/21/the-challenge-of-keeping-an-audience-engaged-how-language-shapes-attention/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231152880 Reference: Jonah Berger, Wendy W. Moe, and David A. Schweidel, “What Holds Attention? Linguistic Drivers of Engagement,” Journal of Marketing. Narrator: Saira Salyani Acknowledgments: Aman Soni Topics: content marketing, digital marketing, natural language processing, online content, language, emotion The JM Buzz is a production of the Journal of Marketing and is produced by University FM.