The JM Buzz

84 Folgen

1. How Subscription Companies Can Avoid "Box Fatigue"

   Vom: 30.3.2023
2. The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

   Vom: 23.3.2023
3. Can You Trust Doctors' Yelp Ratings?

   Vom: 16.3.2023
4. JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

   Vom: 9.3.2023
5. Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better

   Vom: 2.3.2023
6. Three Simple Ways to Encourage App Adoption

   Vom: 23.2.2023
7. Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

   Vom: 16.2.2023
8. Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing

   Vom: 9.2.2023
9. Sell More to a Customer by Treating Other People and Property Considerately

   Vom: 2.2.2023
10. How to Mitigate the Effects of Insider Selling

    Vom: 26.1.2023
11. How Voice Technology Influences What We Reveal About Ourselves

    Vom: 19.1.2023
12. Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

    Vom: 12.1.2023
13. Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes

    Vom: 15.12.2022
14. JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

    Vom: 8.12.2022
15. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Vom: 1.12.2022
16. We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons

    Vom: 17.11.2022
17. Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Vom: 10.11.2022
18. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

    Vom: 3.11.2022
19. From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?

    Vom: 13.10.2022
20. How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

    Vom: 6.10.2022