The JM Buzz

77 Folgen

1. Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing

   Vom: 9.2.2023
2. Sell More to a Customer by Treating Other People and Property Considerately

   Vom: 2.2.2023
3. How to Mitigate the Effects of Insider Selling

   Vom: 26.1.2023
4. How Voice Technology Influences What We Reveal About Ourselves

   Vom: 19.1.2023
5. Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

   Vom: 12.1.2023
6. Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes

   Vom: 15.12.2022
7. JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

   Vom: 8.12.2022
8. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

   Vom: 1.12.2022
9. We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons

   Vom: 17.11.2022
10. Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Vom: 10.11.2022
11. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

    Vom: 3.11.2022
12. From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?

    Vom: 13.10.2022
13. How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

    Vom: 6.10.2022
14. How More Female Executives in the C-Suite Can Spur Improved Customer Orientation and Financial Performance

    Vom: 28.9.2022
15. Strategic Brand Factors That Help Moderate the Impact of Business Cycles on Brand Equity

    Vom: 28.9.2022
16. Complaint De-escalation Strategies on Social Media

    Vom: 28.9.2022
17. The Impact of Website Design on Health Insurance Marketplaces

    Vom: 28.9.2022