The Accidental Marketer Podcast
Ein Podcast von Impact Planning Group
129 Folgen
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Book Chapter 5 - Choosing Attractive Targets
Vom: 31.7.2018 -
Mystery Topic 3 - Why Don't Companies Differentiate?
Vom: 9.7.2018 -
Book Chap. 4 - Proactively Defining Your B2B Market
Vom: 9.7.2018 -
Mystery Topic 2 - B2B Social Media Influencers
Vom: 9.7.2018 -
Book Chap. 3 - How to Segment in B2B
Vom: 9.7.2018 -
Mystery Topic 1 -- Will AI "Eat" Strategic Marketing Jobs?
Vom: 2.7.2018 -
Book Chap. 2 - Finding B2B Customer Insight
Vom: 2.7.2018 -
Book Chap. 1 - Are You Talking to the Right Customers?
Vom: 20.6.2018 -
Intro - What Is an Accidental Marketer?
Vom: 20.6.2018
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
