Season 2 Ep. 5: Why Do Companies Resist Change?

The Accidental Marketer Podcast - Ein Podcast von Impact Planning Group

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It's a myth that most successful companies are doing enough to stay ahead of new competitors and technologies. The team discusses the very human - but dangerous - reasons incumbents move too slowly. Hear how legends like Jack Welch and Andy Grove made sure it didn't happen to them, how Millennial's might be just what these companies need, and how executives can solve the main issues and lead change.

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