S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy

Our pricing-focused season continues with a look at measuring customer's perception of your offer. Customers are typically willing to pay more for an offer of greater perceived value. The issue is: most businesses mistakenly believe there is no reliable way to measure the perceived utility or benefit of an offer. In this episode, the team discusses why — and how — measuring value is not only possible: it may be the most important metric in your business.