Digital Corporate Communication – Dialogues with scholars
Ein Podcast von Vilma Luoma-aho & Mark Badham
Kategorien:
25 Folgen
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Public Sector Organisations: The Finnish Tax Administration introduces character for humorous tax lessons
Vom: 22.12.2023 -
Disinformation: The European Union’s response to disinformation
Vom: 15.12.2023 -
Corporate Social Responsibility (CSR) Communication: Grupo Nutresa, the leading processed food company in Colombia
Vom: 8.12.2023 -
Hijacking: SAS Ad Controversy
Vom: 1.12.2023 -
Internal Communication: philosophy of the Swedish Transport Administration
Vom: 24.11.2023 -
Co-productive Citizen Engagement: Madrid City Council's push for citizen engagement
Vom: 17.11.2023 -
Gamification: lessons from Nissan, Deloitte, and Google
Vom: 10.11.2023 -
Corporate Reputation: Dolce & Gabbana's reputation in China
Vom: 3.11.2023 -
Media Relations: the Global Strategic Communications Council
Vom: 27.10.2023 -
Visual Communication: Heineken's identity
Vom: 20.10.2023 -
Digital Transformation of Communication Functions and Organisations: Siemens Healthineers
Vom: 13.10.2023 -
Measurement and Evaluation: UNICEF’s measurement framework
Vom: 6.10.2023 -
Complaint Management: Gucci’s handling of the balaclava sweater firestorm in 2019
Vom: 29.9.2023 -
Activism: Asia Pulp and Paper's digital activism insight
Vom: 22.9.2023 -
Voice Communication: Sonic branding and brand voice
Vom: 15.9.2023 -
Financial Comms & Investor Relations: SAP SE's visionary initiative in digital transformation
Vom: 5.9.2023 -
Crisis Communication & Crisis Life Cycles: the electronic payment service provider NETS
Vom: 28.8.2023 -
Algorithmic Leadership and Management: Deliveroo France Case Study
Vom: 28.8.2023 -
Brandjacking and Character Assassination: McDonald's and the series of brandjacking incidents
Vom: 1.8.2023 -
Social Media Influencers: Unilever's influencer campaign in Germany
Vom: 18.7.2023
Join Professor Vilma Luoma-aho and Dr Mark Badham as they engage in dialogue with some of the most recognised Corporate Communication scholars across the globe. They ask questions like: What is digital technology changing in communication functions, practices and tools? What are recent examples of these changes? What is the dark side to these changes? To go deeper into each episode topic (including case studies) , see the Handbook on Digital Corporate Communication (2023) published by Edward Elgar Publishing. Cover image used under licence from Adobe Stock.