Social Media Influencers: Unilever's influencer campaign in Germany
Digital Corporate Communication – Dialogues with scholars - Ein Podcast von Vilma Luoma-aho & Mark Badham
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In this episode, we are talking about Digital Corporate Communication and Social Media Influencers. We are joined by Dr Nils Borchers from the Institute of Media Studies, University of Tübingen, Germany. His research interests include strategic communication, digital communication and social media influencers.
