WFA's Better Marketing Pod with David Wheldon
Ein Podcast von World Federation of Advertisers (WFA)
42 Folgen
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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Vom: 28.4.2025 -
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Vom: 2.4.2025 -
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
Vom: 26.3.2025 -
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Vom: 5.3.2025 -
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Vom: 12.12.2024 -
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Vom: 27.11.2024 -
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Vom: 3.9.2024 -
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Vom: 30.5.2024 -
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Vom: 2.5.2024 -
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
Vom: 29.3.2024 -
Better Marketing Pod 2023 key learnings
Vom: 19.12.2023 -
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
Vom: 23.10.2023 -
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Vom: 22.9.2023 -
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
Vom: 9.8.2023 -
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
Vom: 20.7.2023 -
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Vom: 17.5.2023 -
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Vom: 12.4.2023 -
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
Vom: 8.3.2023 -
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Vom: 9.2.2023 -
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Vom: 14.12.2022
Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
