Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark

WFA's Better Marketing Pod with David Wheldon - Ein Podcast von World Federation of Advertisers (WFA)

Kategorien:

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6

Visit the podcast's native language site