Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
WFA's Better Marketing Pod with David Wheldon - Ein Podcast von World Federation of Advertisers (WFA)
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In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness. From her early agency days to her pivotal role at Meta over the past 12 years, Mendelsohn brings a unique perspective that bridges creative thinking with technological innovation. Between Ray-Ban M...
