The Mobile User Acquisition Show

268 Folgen

1. 📈 Growth strategies for Web3 games: Community is only one piece of the puzzle – with Atif Khan (COO, Stardust)🧩

   Vom: 18.3.2022
2. 🦹‍♀️Shattering ceilings: the many paths to leadership taken by women leaders in mobile marketing with Allison Schiff (AdExchanger), Aurora Klaeboe Berg (Medal TV), Collete Nataf (Mile IQ, Lightning A

   Vom: 8.3.2022
3. 💐Diversifying your UA mix in a post-ATT world: Why, When and How, with Matej Lancaric (User Acquisition & Marketing consultant)😎

   Vom: 4.3.2022
4. 🤖Google’s Privacy Sandbox for Android explained: The Topics API and how it changes ad targeting🎯

   Vom: 25.2.2022
5. 💹 From B2C to zero to B2B (including a Real Housewives detour) 🎮

   Vom: 18.2.2022
6. 🏗️ How to build a mobile marketing function from scratch, with Simon Vishnevskiy (Head of Paid Acquisition, Dave)🌱

   Vom: 11.2.2022
7. 💪The ascendance of cross-promos in a post-ATT world, with David Philippson (CEO & Co-Founder -Dataseat)

   Vom: 4.2.2022
8. 🤳SKAN: a playbook for today and the future, with Piyush Mishra (Lead Growth Manager-Product Madness)

   Vom: 28.1.2022
9. 🍪How to run a soft launch in a post-ATT world, with Faith Price, Head of Paid UA(DoubleDown Interactive) 🎮

   Vom: 20.1.2022
10. 🔮The Mobile Growth Crystal Ball 2022: Predictions Part 3: Retention marketing(Peggy Anne Salz, Mobile Groove); Play-to-earn gaming models (Keith Kawahata, AppLovin); Cross Promotions (Cameron Thom, A

    Vom: 23.12.2021
11. 🔮The Mobile Growth Crystal Ball 2022: Predictions Part 2: Homecoming of the creative process (Melissa Zeloof, ironSource); Newer UA sources in the gang (Nataliia Drozd, Fabulous); Alternate payment m

    Vom: 21.12.2021
12. 🔮The Mobile Growth Crystal Ball 2022: Predictions Part 1: Creative Automation(Danika Wilkinson, SocialPoint); Subscription Optimization(Andy Carvell, Phiture); an iOS Scandal(John Koetsier, Forbes) �

    Vom: 20.12.2021
13. 🙌How to build lasting partnerships with iTunes and Google Play app stores, with Jayvian Hong (Head of Strategic Partnerships, Miniclip) 🍯

    Vom: 9.12.2021
14. 💰How monetization barriers can improve retention 🏠

    Vom: 3.12.2021
15. 4 challenges of MMM based incrementality models and how to mitigate them 🧮

    Vom: 26.11.2021
16. 🎲How hybrid games combine the simplicity of hypercasual and depth of casual games, with Jon Hook, CEO at BoomHits 💸

    Vom: 19.11.2021
17. 🔘The zero meeting workplace - with Brett Nowak, Founder at Liquid and Grit 🛶

    Vom: 12.11.2021
18. 🕺How to use structured TGIFs to build a 100 million download game from scratch - with Sheetal Bairamadgi, Founder at Crikey👹

    Vom: 5.11.2021
19. 🏋🏼‍♀️How to find the balance between monetization and retention - a mini-case study☯️

    Vom: 28.10.2021
20. 🔨How to break out of a creative rut by resetting your processes - with Danika Wilkinson, Product Marketing Manager, Social Point📝

    Vom: 21.10.2021