The Mobile User Acquisition Show

268 Folgen

1. Why your LTV might differ from your analyst’s LTV

   Vom: 15.10.2021
2. The anatomy of a breakout launch: learnings from Project Makeover, with Jerome Turnbull, VP of Growth, AppLovin

   Vom: 7.10.2021
3. ⚖️App Store Optimization is not a strategy for scaling growth💰

   Vom: 1.10.2021
4. 🧰 How to build a hit developer-facing product - with Aurora Klæboe Berg, COO at Medal TV ⚒

   Vom: 25.9.2021
5. 💡How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month(and got acquired by Zynga)💲

   Vom: 17.9.2021
6. 🎨 How to apply Media Mix Modelling based solutions to mobile apps - with Brian Krebs, CEO at MetricWorks 🎚️

   Vom: 8.9.2021
7. 🏄State of iOS UA: Stats, Trends, and Strategies: our webinar with Singular, Liftoff & Adcolony🧐

   Vom: 3.9.2021
8. 🦖 iOS 15: No more self-attributing networks (SANs): how SKAdNetwork will allow more objective campaign measurement soon 🔬

   Vom: 27.8.2021
9. 🔍 How to win with Apple Search Ads in a post-ATT world - with Thomas Petit, Growth Consultant 🎭

   Vom: 20.8.2021
10. 🥴 Are media mix models the future of post-IDFA mobile marketing? (Not for the vast majority) 🔥

    Vom: 13.8.2021
11. 🎯 Much-awaited changes to Facebook’s Automated App Ads (AAA) campaigns: audience exclusion, age targeting, city targeting 🧀

    Vom: 5.8.2021
12. 📯 iOS 15: AB testing (finally) arrives on iTunes with Product Page Optimization – what’s possible (and what isn’t) 🥼

    Vom: 29.7.2021
13. 🥇 How native ad flows with landing pages articles win out over direct to appstore flows - with Violeta Pirnog, Senior Performance Marketing Manager at Blinkist 🧾

    Vom: 22.7.2021
14. ⭐ iOS 15: How custom product pages *could* dramatically impact UA strategy (with examples) ⚽

    Vom: 15.7.2021
15. 👩‍🎤 How to scale non-gaming audiences for games via influencers - with Nahir Garcia, head of user acquisition at Etermax ✨

    Vom: 8.7.2021
16. 🏭 The curious case of Facebook’s 128 install recommendation: how to address SKAdNetwork’s privacy threshold limitations ✨

    Vom: 7.7.2021
17. 👍 What’s working now post ATT/iOS 14.5 in mobile user acquisition: 6 opportunities to address performance deterioration 📉

    Vom: 29.6.2021
18. 🏗️ Zero to launch: how to (actually) build a casual gaming studio from scratch - with Sophie Vo, Studio & Game Lead at Voodoo 🔥

    Vom: 24.6.2021
19. 👩‍🎤 [En espanol] Cómo contratar influencers a gran escala: con Nahir Garcia, la jefa de adquisición de usuarios en Etermax ✨

    Vom: 18.6.2021
20. 📈 Why you shouldn’t diversify your user acquisition mix early on 💸

    Vom: 8.6.2021