The Mobile User Acquisition Show

268 Folgen

1. 🌦SKAdNetwork 4.0: when is it gonna drop? with Roman Garbar, Marketing Director at Tenjin 🌨

   Vom: 4.8.2022
2. ⚡️How to run a media mix model using Facebook’s Robyn, part 1: Introducing Robyn & setting up the environment 🗄

   Vom: 29.7.2022
3. 🌐Web 3 ads on Brave: an early behind-the-scenes look with Annica Lin, VP Growth at Sable🎬

   Vom: 22.7.2022
4. 📜A brief history of mobile user acquisition with Eric Seufert (Founder of Heracles Capital and mobildevememo.com)💼

   Vom: 15.7.2022
5. 👢A walkthrough of Google’s LightweightMMM, with Michael Taylor (Co-Founder, Vexpower)👑

   Vom: 8.7.2022
6. 🍹Ascent of a language learning phenomenon, with Gina Gotthilf (Co-Founder at Latitud, ex-Duolingo, ex-Tumblr) 🥢

   Vom: 30.6.2022
7. 🏄The Future of UA: SKAN, Sandbox, Data Clean Rooms & more with Sherry Lin(Lyft), Nick Blake(LiftOff), Shamanth Rao(Rocketship HQ), Gadi Eliashiv (Singular) & John Koetsier (Forbes)🎲

   Vom: 23.6.2022
8. 🧜‍♂️The rise, decline and settling-down of daily deals – with Adam Lovallo (Founder, Thesis; Co-founder, Grow.co)👓

   Vom: 17.6.2022
9. 🎩How to build a creative strategy based on vulnerability and authenticity, with Grace Ouma-Cabezas (Former Head of Growth, Poppy Seed Health)🧶

   Vom: 10.6.2022
10. 🧇SKAN vs. non-SKAN sources: how to make the best of a broken measurement paradigm on iOS

    Vom: 3.6.2022
11. 🧢Moving from a meeting first to writing first culture: why this matters for remote teams 🪀

    Vom: 25.5.2022
12. 🎲 Omnichannel strategies for a post-IDFA world: for web and app based products in 2022, our webinar with Ruckus feat. Grace Ouma-Cabezas (Poppy Seed Health), Evan Woods (DT.Co), Matej Lancaric (Growt

    Vom: 19.5.2022
13. 🎃 How to scale your UA with affiliate marketing, with Dora Trostanetsky (Growth Marketing Lead, Trade Republic)🕸

    Vom: 13.5.2022
14. 🏂🏻Winning strategies for subscription apps in 2022, our webinar with Liftoff + Vungle(feat. Carolin Rohte (Yazio), Hichem Belouizdad (Liftoff+Vungle), Lisa Kennelly (Fishbrain), Thomas Petit (Consul

    Vom: 6.5.2022
15. 💵How to optimize products for forever: growth strategies to win with subscription apps, with Robbie Kellman Baxter (Founder, Peninsula Strategies)🪁

    Vom: 29.4.2022
16. ☂️We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 2: content & structure)🎋

    Vom: 21.4.2022
17. 📔How to measure iOS post-ATT performance using spreadsheet-based Marketing Mix Models(MMM) - a case study🧮

    Vom: 13.4.2022
18. 🌕 We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 1: nailing the shoot) 📹

    Vom: 8.4.2022
19. 🐬Going where the fish are: making the leap to offline partnerships, with Lisa Kennelly (CMO, Fishbrain)🗺

    Vom: 1.4.2022
20. 🤖How SDKs-gone-wild will be reined in with SDK Runtime: Google’s Privacy Sandbox for Android explained 💪

    Vom: 25.3.2022