The JM Buzz

77 Folgen

1. A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers

   Vom: 3.10.2024
2. Using Generative AI to Provide Empathetic Customer Care

   Vom: 19.9.2024
3. JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)

   Vom: 12.9.2024
4. Is It Time to Move Beyond Null Hypothesis Significance Testing?

   Vom: 5.9.2024
5. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

   Vom: 8.8.2024
6. How Should a Firm Collaborate with Suppliers to Co-develop Products?

   Vom: 1.8.2024
7. How Drug Price Regulations Backfired in India

   Vom: 18.7.2024
8. Influencers with Smaller Followings Are More Cost-Effective

   Vom: 11.7.2024
9. JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)

   Vom: 30.5.2024
10. Using Vintage Typography to Make Emotional Connections with Consumers

    Vom: 23.5.2024
11. Striking the Right Balance Between Big and Small Influencers in Livestream Commerce

    Vom: 9.5.2024
12. How Coining a New Term Can Encourage Specific Behaviors

    Vom: 2.5.2024
13. JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)

    Vom: 25.4.2024
14. Decolonizing Health Care: The Role of Marketing

    Vom: 18.4.2024
15. AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement

    Vom: 11.4.2024
16. Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas

    Vom: 4.4.2024
17. JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)

    Vom: 28.3.2024
18. Should Hospitals Specialize in an Area or Diversify?

    Vom: 7.3.2024
19. JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)

    Vom: 29.2.2024
20. Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?

    Vom: 15.2.2024