The Behavioral Economics in Marketing's Podcast
Ein Podcast von Sandra Thomas-Comenole - Donnerstags
201 Folgen
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Avoiding Office Herd Behavior with Behavioral Economics
Vom: 19.8.2021 -
Social Axiom Theory on Growth Mindset Across Cultures
Vom: 5.8.2021 -
Social Axiom Theory | Definition Minute
Vom: 3.8.2021 -
Building Growth Mindset with Inoculation Theory
Vom: 29.7.2021 -
Game Theory | Definition Minute
Vom: 27.7.2021 -
Facilitating Growth Mindset
Vom: 22.7.2021 -
Growth Mindset vs Fixed Mindset
Vom: 15.7.2021 -
Anchoring Effect | Definition Minute
Vom: 13.7.2021 -
Tips for Overcoming the Principal-Agent Problem
Vom: 8.7.2021 -
Moral Hazard | Definition Minute
Vom: 6.7.2021 -
Leading Through Flow Theory
Vom: 1.7.2021 -
Asymmetric Information | Definition Minute
Vom: 29.6.2021 -
Diamond-Water Paradox | Definition Minute
Vom: 24.6.2021 -
Consciously Creating Cultural Capital
Vom: 21.6.2021 -
Special Announcement: Hub and Spoken Travel Show Now Live
Vom: 15.6.2021 -
Intro to Behavioral Economics in Marketing Leadership | Season 3
Vom: 10.6.2021 -
Trailer | Behavioral Economics in Marketing Podcast | Season 3
Vom: 9.6.2021 -
Framing Effect on Delegation
Vom: 3.6.2021 -
Delegation Common Pitfalls and Hang-ups
Vom: 29.5.2021 -
Delegation, a Definition
Vom: 20.5.2021
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.
