The Behavioral Economics in Marketing's Podcast
Ein Podcast von Sandra Thomas-Comenole - Donnerstags
201 Folgen
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Availability Heuristic in Developing an Elevator Pitch
Vom: 13.5.2021 -
Alleviating Conflict Before it Starts
Vom: 29.4.2021 -
Managing Conflict in the Workplace
Vom: 22.4.2021 -
Mastering the Art of Managing Conflict
Vom: 3.4.2021 -
Motivating Your Team Through Acquisition Theory
Vom: 18.3.2021 -
Leveraging Pent-up Demand for Business Growth
Vom: 4.3.2021 -
Pent-up Demand Research Brief | White Paper: Are we experiencing pent-up demand in the travel industry?
Vom: 25.2.2021 -
What is pent-up demand
Vom: 18.2.2021 -
Managing Cognitive Dissonance
Vom: 25.1.2021 -
Increasing Human Capital for Business Growth
Vom: 14.1.2021 -
7 Most Commonly Effective Leadership Styles
Vom: 6.1.2021 -
Top 6 Leadership Theories, a Quick Peek
Vom: 17.12.2020 -
Intro to Behavioral Economics in Marketing Leadership
Vom: 9.12.2020 -
Trailer | Season 2 | Behavioral Economics in Marketing
Vom: 6.12.2020 -
Behavioral Economics in Marketing Trailer
Vom: 25.11.2020 -
Rebalancing Risk Versus Reward
Vom: 4.11.2020 -
Avoiding the Affect Heuristic in Market Research
Vom: 12.10.2020 -
Build Customer Engagement with IKEA Effect
Vom: 1.10.2020 -
Mitigating Customers' Choice Overload to Increase Conversion Rate
Vom: 20.9.2020 -
The Endowment Effect on Your Marketing Mix
Vom: 13.9.2020
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.