201 Folgen

  1. Availability Heuristic in Developing an Elevator Pitch

    Vom: 13.5.2021
  2. Alleviating Conflict Before it Starts

    Vom: 29.4.2021
  3. Managing Conflict in the Workplace

    Vom: 22.4.2021
  4. Mastering the Art of Managing Conflict

    Vom: 3.4.2021
  5. Motivating Your Team Through Acquisition Theory

    Vom: 18.3.2021
  6. Leveraging Pent-up Demand for Business Growth

    Vom: 4.3.2021
  7. Pent-up Demand Research Brief | White Paper: Are we experiencing pent-up demand in the travel industry?

    Vom: 25.2.2021
  8. What is pent-up demand

    Vom: 18.2.2021
  9. Managing Cognitive Dissonance

    Vom: 25.1.2021
  10. Increasing Human Capital for Business Growth

    Vom: 14.1.2021
  11. 7 Most Commonly Effective Leadership Styles

    Vom: 6.1.2021
  12. Top 6 Leadership Theories, a Quick Peek

    Vom: 17.12.2020
  13. Intro to Behavioral Economics in Marketing Leadership

    Vom: 9.12.2020
  14. Trailer | Season 2 | Behavioral Economics in Marketing

    Vom: 6.12.2020
  15. Behavioral Economics in Marketing Trailer

    Vom: 25.11.2020
  16. Rebalancing Risk Versus Reward

    Vom: 4.11.2020
  17. Avoiding the Affect Heuristic in Market Research

    Vom: 12.10.2020
  18. Build Customer Engagement with IKEA Effect

    Vom: 1.10.2020
  19. Mitigating Customers'​ Choice Overload to Increase Conversion Rate

    Vom: 20.9.2020
  20. The Endowment Effect on Your Marketing Mix

    Vom: 13.9.2020

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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