The Behavioral Economics in Marketing's Podcast
Ein Podcast von Sandra Thomas-Comenole - Donnerstags
201 Folgen
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REPLAY: Delegation, a Definition | Behavioral Economics in Marketing
Vom: 28.6.2022 -
Altruism vs Self-Interest in Marketing and Leadership | Lessons From the Fire | Behavioral Economics in Marketing
Vom: 23.6.2022 -
Choice Overload | Definition Minute | Behavioral Economics in Marketing
Vom: 9.6.2022 -
Keynesian Economics and Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Vom: 2.6.2022 -
Risk vs Reward Ratio | Definition Minute | Behavioral Economics in Marketing Podcast
Vom: 26.5.2022 -
Intro to Season 5 | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Vom: 22.5.2022 -
Marshall Fire Boulder Colorado Announcement
Vom: 6.1.2022 -
Dual Process Theory on Customer Journey Optimization
Vom: 9.12.2021 -
How to Build a Customer Journey Map
Vom: 2.12.2021 -
Replay: Optimizing Customer Experience (CX) with Priming Effect
Vom: 25.11.2021 -
6 Stages of the Customer Journey
Vom: 18.11.2021 -
Customer Journeys, a Definition
Vom: 11.11.2021 -
Priming Effect on Market Research
Vom: 4.11.2021 -
Anchoring Effect | Definition Minute
Vom: 28.10.2021 -
Leveraging Endowment Effect on Cart Abandonment
Vom: 21.10.2021 -
Sample Selection Bias | Definition Minute
Vom: 18.10.2021 -
Intro to Season 4 | Behavioral Economics in Marketing Podcast
Vom: 16.10.2021 -
Cognitive Dissonance | Definition Minute
Vom: 16.9.2021 -
Intention-Action Gap on Habit Change
Vom: 9.9.2021 -
Champion the IKEA Effect to Elevate Team Engagement
Vom: 2.9.2021
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.
