Inclusion and Marketing
Ein Podcast von Sonia Thompson - Donnerstags
158 Folgen
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77. 5 Common reasons brands hesitate to engage in inclusive marketing (that are costing them sales)
Vom: 21.9.2023 -
76. 'Nothing about us without us' and working with an inclusive marketing agency, with Matthew Tsang
Vom: 14.9.2023 -
75. Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more
Vom: 7.9.2023 -
74. How to authentically engage Muslim consumers with Mariam Shahab
Vom: 31.8.2023 -
73. How to bake inclusion into your brand guidelines
Vom: 24.8.2023 -
72. Why brands should practice responsible marketing with Lola Bakare
Vom: 17.8.2023 -
71. Rule #1 of inclusive marketing
Vom: 10.8.2023 -
70. Growth through Spanish translation: Best practices for reaching customers that speak different languages
Vom: 3.8.2023 -
69. Growth with globalization: How smart brands of all sizes and budgets are doing it
Vom: 27.7.2023 -
68. There's no growth without "we"
Vom: 20.7.2023 -
67. Evite CMO shares how the brand expanded their customer base
Vom: 13.7.2023 -
66. Common mistakes that prevent your brand's growth
Vom: 6.7.2023 -
65. The truth about 'woke' brands and companies getting political
Vom: 29.6.2023 -
64. How to build an accessible website
Vom: 22.6.2023 -
63. How Google makes their brand accessible
Vom: 15.6.2023 -
62. How to build a diverse customer base with Gloria Chou
Vom: 8.6.2023 -
61. How to deal with resistance to inclusion
Vom: 1.6.2023 -
60. Designing inclusive experiences for neurodivergent consumers
Vom: 25.5.2023 -
59. How to create an accessible brand for people with disabilities with Erin Perkins
Vom: 18.5.2023 -
58. How to build an LGBTQ+ inclusive brand with Hank Paul
Vom: 11.5.2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
