Inclusion and Marketing
Ein Podcast von Sonia Thompson - Donnerstags
158 Folgen
-
57. Neurodiversity at work: How to create a culture where everyone thrives
Vom: 4.5.2023 -
56. Inclusive marketing lessons from Bud Light's Dylan Mulvaney fumble
Vom: 27.4.2023 -
55. Incorporating inclusion into conversion rate optimization with Talia Wolf
Vom: 20.4.2023 -
54. Creating inclusive influencer marketing campaigns with Tinashe Chaponda
Vom: 13.4.2023 -
53. The inclusive marketing framework big brands are using with Jerry Daykin
Vom: 6.4.2023 -
52. Diversity and inclusion data: How to capture and use It to achieve your business goals
Vom: 30.3.2023 -
51. How to create inclusive content that makes more people feel seen with Natasha Pierre
Vom: 23.3.2023 -
50. How to get better consumer insights for underserved communities with Renita Bryant
Vom: 16.3.2023 -
49. How smart brands are closing the gender pay gap
Vom: 9.3.2023 -
48. How to create an inclusive workplace culture with Leanne and Al Elliott
Vom: 2.3.2023 -
47. How to increase customer success for people who are not in the majority, with Natalia Sanyal
Vom: 23.2.2023 -
46. Inclusion wins at SuperBowl LVII
Vom: 16.2.2023 -
45. Factors that influence your customers' success you need to be aware of
Vom: 9.2.2023 -
44. [Listen to Them] Black consumers share what they want brands to do to earn their trust
Vom: 2.2.2023 -
43. [Listen to Them] All representation isn’t created equal. Black consumers share what works for them and what doesn’t
Vom: 2.2.2023 -
42. [Listen to Them] Are you using your brand’s power for good? How marketing impacts the way consumers feel about themselves
Vom: 2.2.2023 -
41. [Listen to Them] Working with people different from you will soon be the norm. Black talent share what you need to know to make it work
Vom: 2.2.2023 -
40. [Listen to Them] This is what a high-performing diverse team looks like, according to Black talent
Vom: 2.2.2023 -
39. [Listen to Them] Common micro-aggressions your Black talent encounter in the workplace
Vom: 2.2.2023 -
38. [Listen to Them] Black women are used to being the only ones like them in a room in professional settings. Here’s what it’s like
Vom: 2.2.2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
