Inclusion and Marketing
Ein Podcast von Sonia Thompson - Donnerstags
158 Folgen
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97. Inclusive marketing ethics
Vom: 8.2.2024 -
96. How to do representation in marketing the right way
Vom: 1.2.2024 -
95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce
Vom: 25.1.2024 -
94. Inclusive product design with Sabrina Meherally
Vom: 18.1.2024 -
93. The Inclusive Marketing Spectrum with examples for each
Vom: 11.1.2024 -
92. A blueprint for inclusive marketing success in 2024 and beyond
Vom: 4.1.2024 -
91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago
Vom: 28.12.2023 -
90. Inclusive marketers react to new Ralph Lauren and Zara debacle
Vom: 21.12.2023 -
89. Embedding inclusion into business planning for sustainable growth
Vom: 14.12.2023 -
88. Managing the change of operating as an inclusive brand, with Nancy Harris
Vom: 7.12.2023 -
87. How brands showed these consumers they belonged
Vom: 30.11.2023 -
86. How to make more people feel like they belong with Unni Turrettini
Vom: 24.11.2023 -
85. Lessons in Belonging from Beyonce's Renaissance World Tour
Vom: 16.11.2023 -
84. The truth about customer experience
Vom: 9.11.2023 -
83. You can't afford to not have this kind of talent on your team
Vom: 2.11.2023 -
82. Should you ask customers for their demographic information?
Vom: 26.10.2023 -
81. Do this to increase customer acquisition for people from underrepresented and underserved communities
Vom: 19.10.2023 -
80. Consumer reactions to real brand customer experiences
Vom: 12.10.2023 -
79. How smart brands strategically partner with HBCUs
Vom: 5.10.2023 -
78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid
Vom: 28.9.2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
