Inclusion and Marketing
Ein Podcast von Sonia Thompson - Donnerstags
158 Folgen
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117. Power dynamics in brand imagery
Vom: 27.6.2024 -
116. How to authentically engage Hispanic consumers with Federico Gagliardone
Vom: 20.6.2024 -
115. How to create a brand customers love with Lydia Michael
Vom: 13.6.2024 -
114. What is "normal" anyway?
Vom: 6.6.2024 -
113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin
Vom: 30.5.2024 -
112. How to make your email marketing inclusive with Samar Owais
Vom: 23.5.2024 -
111. How to deliver inclusive brand messaging with Diane Wiredu
Vom: 16.5.2024 -
110. Essential Lessons from Nike's WNBA Signature Shoe Controversy
Vom: 9.5.2024 -
109. Cultural intelligence for marketers with Dr. Anastasia Kārkliņa Gabriel
Vom: 2.5.2024 -
108. A framework for inclusive communications with Dr. Suzanne Wertheim
Vom: 25.4.2024 -
107. How changes to the 2030 U.S. Census impacts your brand today
Vom: 18.4.2024 -
106. How Zumba built a global customer base in more than 180 countries
Vom: 11.4.2024 -
105. How The Home Depot became "The Most Culturally Inclusive Brand"
Vom: 4.4.2024 -
104. How smart brands use an inclusive marketing consultant to spark growth
Vom: 28.3.2024 -
103: Why we fumble when talking to people different from us (and how to fix it) with Topsie VandenBosch
Vom: 21.3.2024 -
102. How (and why) to get better at talking to your customers with Andi Jarvis
Vom: 14.3.2024 -
101. Multilingual SEO Strategies to reach more consumers with Sarah Moon
Vom: 7.3.2024 -
100. Research strategies big brands are using to to deliver better customer experiences with Santronya Smith
Vom: 29.2.2024 -
99. How this former CMO used inclusive marketing to rapidly grow eCommerce brands with Bryan Alston
Vom: 22.2.2024 -
98. How to be authentic in your marketing (and where brands mess up)
Vom: 15.2.2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
