Growth Masterminds: mobile growth podcast

151 Folgen

1. CTV ads: where CTV fits in your user acquisition strategy

   Vom: 15.12.2023
2. Play games to save the planet? How to boost engagement & retention ... while doing good

   Vom: 9.12.2023
3. Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara

   Vom: 1.12.2023
4. Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI

   Vom: 27.11.2023
5. Making SKAN work in the wild: multiple verticals & monetization models

   Vom: 20.11.2023
6. Can we bring $350 billion in brand ad spend to mobile games?

   Vom: 11.11.2023
7. From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki

   Vom: 3.11.2023
8. What can we learn from 24 trillion in-app ad bid requests?

   Vom: 23.10.2023
9. Free: ad monetization insights in your MMP dashboard

   Vom: 16.10.2023
10. The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend

    Vom: 6.10.2023
11. Privacy Sandbox #2 ... impact, timing, data you get, new stuff

    Vom: 28.9.2023
12. Using generative AI to turbocharge your ad creatives

    Vom: 20.9.2023
13. New ASO & Apple Search Ads tips & tricks

    Vom: 15.9.2023
14. Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg

    Vom: 7.9.2023
15. Winning with kids apps: competition, mistakes, and ways to win

    Vom: 30.8.2023
16. SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)

    Vom: 25.8.2023
17. Your first million users: the evolution of growth with Itay Milstein

    Vom: 19.8.2023
18. Your first million users: Rocking the cold start with Hannah Parvaz

    Vom: 11.8.2023
19. App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta

    Vom: 1.8.2023
20. MMM: here's the easy button you've been waiting for

    Vom: 17.7.2023