Growth Masterminds: mobile growth podcast
Ein Podcast von Singular
Kategorien:
135 Folgen
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Surprise: Apple Search Ads drives organic App Store optimization
Vom: 15.3.2023 -
What Steph Curry's shoes reveal about livestream shopping in the west
Vom: 8.3.2023 -
How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo
Vom: 3.3.2023 -
How to pick an MMP in 2023, with Matej Lancaric
Vom: 6.2.2023 -
Cockroach apps: growing when budgets are low, with Lomit Patel
Vom: 1.2.2023 -
Location-based gaming beyond Pokemon Go, with Atlas Reality
Vom: 25.1.2023 -
Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future
Vom: 4.1.2023 -
Growth hacking web3: "a beautiful moment of a bear market"
Vom: 18.11.2022 -
Doubling retention to grow faster: Storyly VP Daniele Di Nunzio
Vom: 7.11.2022 -
SKAdNetwork 4: introduction, overview, questions answered
Vom: 1.11.2022 -
Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello
Vom: 14.10.2022 -
Creatives FTW: the evolution of playable ads
Vom: 5.10.2022 -
Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine
Vom: 14.9.2022 -
Contextual targeting and advertising: how good can it get?
Vom: 8.8.2022 -
Optimized Conversion Models for SKAdNetwork: up to 60% better
Vom: 2.8.2022 -
Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello
Vom: 14.7.2022 -
Facebook's not-for-drinking IPA and the United Nations of marketing measurement
Vom: 10.5.2022 -
Privacy Sandbox on Android: how ad networks and MMPs can work together
Vom: 4.4.2022 -
ironSource on Privacy Sandbox for Android: something new that marketers have never had before
Vom: 24.3.2022 -
50% more SKAN values? How mixed conversion models make SKAdNetwork work
Vom: 15.3.2022
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.