The Modern Retail Podcast

489 Folgen

1. VMLY&R’s Jon Cook: Agencies take the client relationship for granted

   Vom: 4.10.2018
2. Equinox's Vimla Black Gupta on data, influencers and turning Equinox into a lifestyle brand

   Vom: 27.9.2018
3. R/GA's Bob Greenberg: 'If I see enough pushback, I'm on the right track'

   Vom: 14.9.2018
4. Verizon's Andrew McKechnie: 'The agency model is pretty flawed'

   Vom: 6.9.2018
5. Heineken's Jonnie Cahill: Bringing data and advertising in-house isn't always sustainable

   Vom: 30.8.2018
6. Publicis' Nick Law: Big agencies don't take creativity seriously

   Vom: 23.8.2018
7. Group M's Susan Schiekofer: We need to understand where impressions are coming from

   Vom: 16.8.2018
8. The reality of dying ad agencies

   Vom: 9.8.2018
9. VC Eric Hippeau: Marketing is at risk of being commoditized

   Vom: 2.8.2018
10. Dentsu's Nick Brien: Performance based compensation deals are the future

    Vom: 26.7.2018
11. Intel’s Yogiraj Graham: Brands should own the creative process

    Vom: 19.7.2018
12. Northwestern Mutual’s Aditi Gokhale: ' I’m not a big believer in outsourcing everything to agencies'

    Vom: 12.7.2018
13. Ogilvy’s Tham Khai Meng: Data without ideas is worthless

    Vom: 6.7.2018
14. Anheuser-Busch’s Marcel Marcondes: Marketing is moving from being a ‘support function’

    Vom: 28.6.2018
15. Richard Edelman: 'We would have been choked by the holding companies'

    Vom: 21.6.2018
16. Wongdoody’s Tracy Wong: We're living the reality of dying ad agencies

    Vom: 7.6.2018
17. HP's Antonio Lucio: 'Most data is commoditized'

    Vom: 24.5.2018
18. ‘Advertising’s a weird industry’: Wieden+Kennedy’s Neal Arthur on stumbling into a career

    Vom: 17.5.2018
19. Verizon’s Andrew McKechnie: ‘I’ve always been experimental’

    Vom: 10.5.2018
20. 'I felt like a fraud': PJ Pereira on proving yourself in advertising

    Vom: 3.5.2018