Northwestern Mutual’s Aditi Gokhale: ' I’m not a big believer in outsourcing everything to agencies'

Aditi Javeri Gokhale, the CMO of Northwestern Mutual, crafted her own job description as the first-ever CMO of the company and overhaul Northwestern Mutual’s brand awareness and practices. On this episode, she discusses her plan of action and where the “quiet brand” is switching into action.