169 Folgen

  1. Getting Real about Reach

    Vom: 14.5.2024
  2. Nerd Alert: TV’s Role in Effectiveness

    Vom: 9.5.2024
  3. Let’s Get Political (in Advertising)

    Vom: 7.5.2024
  4. Nerd Alert: Advertising’s Impact on Stock Price

    Vom: 2.5.2024
  5. How to Measure Brand Marketing

    Vom: 30.4.2024
  6. Nerd Alert: How Storytelling Creates Brand Love

    Vom: 25.4.2024
  7. What Does Psychology Tell Us About Marketing?

    Vom: 23.4.2024
  8. Nerd Alert: The Sound of Brands

    Vom: 18.4.2024
  9. Marketing for the Future

    Vom: 16.4.2024
  10. Nerd Alert: Nostalgia in Advertising

    Vom: 11.4.2024
  11. B2B Marketing Hard Truths with Peter Weinberg

    Vom: 9.4.2024
  12. Nerd Alert: Is TV Still Effective?

    Vom: 4.4.2024
  13. Marketing Myths Debunked!

    Vom: 2.4.2024
  14. Nerd Alert: Does Behavioral Advertising Benefit Consumers?

    Vom: 28.3.2024
  15. What’s Next for Social Media?

    Vom: 26.3.2024
  16. Nerd Alert: Marketing Research’s Big Problem

    Vom: 21.3.2024
  17. Settling the Brand Loyalty Debate

    Vom: 19.3.2024
  18. The Hidden Costs of Low-Quality Media

    Vom: 12.3.2024
  19. Are Celebrities in Advertising Worth the Price?

    Vom: 5.3.2024
  20. Break the Digital Doom Loop

    Vom: 27.2.2024

6 / 9

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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