The Behavioral Economics in Marketing's Podcast
Ein Podcast von Sandra Thomas-Comenole - Donnerstags
201 Folgen
-
Disruptive Technologies || Definition Minute || Behavioral Economics in Marketing Podcast
Vom: 4.3.2024 -
The Decoy Effect: Guiding Consumer Choices in Your Pricing Structure || Season 8 || Behavioral Economics in Marketing Podcast
Vom: 29.2.2024 -
Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast
Vom: 27.2.2024 -
Differentiation || Definition Minute|| Behavioral Economics in Marketing Podcast
Vom: 26.2.2024 -
Time Discounting and Dynamic Pricing: Strategies for Addressing Consumer Impatience | Season 8 | Behavioral Economics in Marketing Podcast
Vom: 22.2.2024 -
Paradox of Choice || Definition Minute || Behavioral Economics in Marketing Podcast
Vom: 20.2.2024 -
Dynamic Pricing || Definition Minute || Behavioral Economics in Marketing Podcast
Vom: 19.2.2024 -
Pricing Tactics 101: Elevating Your Business Strategy for Success | Behavioral Economics in Marketing Podcast
Vom: 15.2.2024 -
REPLAY: Asymmetric Information || Definition Minute || Behavioral Economics in Marketing Podcast
Vom: 13.2.2024 -
Channel Marketing || Definition Minute || Behavioral Economics in Marketing Podcast
Vom: 12.2.2024 -
Navigating the 4Ps: Bridging Marketing and Behavioral Economics | Behavioral Economics in Marketing Podcast
Vom: 8.2.2024 -
Principle of Reciprocity || Definition Minute || Behavioral Economics in Marketing Podcast
Vom: 6.2.2024 -
Nash Equilibrium || Definition Minute || Behavioral Economics in Marketing
Vom: 5.2.2024 -
Intro to Season 8 | Behavioral Economics of the 4Ps of Marketing | Behavioral Economics in Marketing
Vom: 1.2.2024 -
Season 8 Announcement
Vom: 25.1.2024 -
Challenging the Status Quo: A Behavioral Lens on Perspectives || Special Episode || Behavioral Economics in Marketing Podcast
Vom: 22.1.2024 -
Season 8 Teaser
Vom: 15.1.2024 -
Burning Ships and New Beginnings: Drawing Inspiration from Hernan Cortes for Your New Year’s Resolutions | SPECIAL EPISODE | Behavioral Economics in Marketing Podcast
Vom: 7.1.2024 -
Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast
Vom: 28.12.2023 -
Clarity or Chaos: Understanding Why Confusion is Death in Marketing | Special Episode | Behavioral Economics in Marketing Podcast
Vom: 24.12.2023
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.
