The Behavioral Economics in Marketing's Podcast
Ein Podcast von Sandra Thomas-Comenole - Donnerstags
201 Folgen
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Marketers Guide to Promotion Strategies || Season 8 || Behavioral Economics in Marketing Podcast
Vom: 25.4.2024 -
Flip the Script on Availability Heuristic | Special Episode | Behavioral Economics in Marketing Podcast
Vom: 23.4.2024 -
The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing Podcast
Vom: 18.4.2024 -
Pop-Up Shops and the Scarcity Effect: A Behavioral Economics Exploration || Season 8 || Behavioral Economics in Marketing Podcast
Vom: 11.4.2024 -
Marketers Guide to Place Strategies || Season 8 || Behavioral Economics in Marketing Podcast
Vom: 4.4.2024 -
Market Segmentation | Definition Minute | Behavioral Economics in Marketing Podcast
Vom: 2.4.2024 -
Sales Channels || Definition Minute || Behavioral Economics in Marketing Podcast
Vom: 1.4.2024 -
Dual Process Theory Impact on Reactions vs Deliberate Decisions || Special Episode Tribute to Daniel Kahneman || Behavioral Economics in Marketing Podcast
Vom: 28.3.2024 -
Hedonic Adaptation and Product Satisfaction: Sustaining Consumer Joy Beyond the Purchase || Season 8 || Behavioral Economics in Marketing Podcast
Vom: 28.3.2024 -
Search Engine Optimization (SEO) | Definition Minute | Behavioral Economics in Marketing Podcast
Vom: 26.3.2024 -
Fixed Costs || Definition Minute || Behavioral Economics in Marketing Podcast
Vom: 25.3.2024 -
Temporal Discounting and Product Launches: Strategies for Overcoming Short-Term Bias || Season 8 || Behavioral Economics in Marketing Podcast
Vom: 21.3.2024 -
Search Engine Marketing (SEM) | Definition Minute | Behavioral Economics in Marketing Podcast
Vom: 19.3.2024 -
Left Digit Pricing || Definition Minute || Behavioral Economics in Marketing Podcast
Vom: 18.3.2024 -
The Veblen Effect: Luxury Products and Conspicuous Consumption in Behavioral Economics || Season 8 || Behavioral Economics in Marketing Podcast
Vom: 14.3.2024 -
Social Media Marketing (SMM) | Definition Minute | Behavioral Economics in Marketing Podcast
Vom: 12.3.2024 -
Pain Points || Definition Minute || Behavioral Economics in Marketing Podcast
Vom: 11.3.2024 -
Marketers Guide to Product Strategies || Season 8 || Behavioral Economics in Marketing Podcast
Vom: 7.3.2024 -
Iterative Moves, Nash Equilibrium, and Breaking Stalemates || Special Episode || Behavioral Economics in Marketing Podcast
Vom: 6.3.2024 -
Principle of Perceived Value | Definition Minute | Behavioral Economics in Marketing Podcast
Vom: 5.3.2024
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.
