The Accidental Marketer Podcast
Ein Podcast von Impact Planning Group
Kategorien:
120 Folgen
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AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
Vom: 13.12.2024 -
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Vom: 21.11.2024 -
Breaking Free from the Annual Planning Cycle
Vom: 25.10.2024 -
Leveraging AI to Transform Strategic Planning
Vom: 24.9.2024 -
Market Shaping: Strategies for Redefining Your Competitive Landscape
Vom: 7.9.2024 -
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
Vom: 16.8.2024 -
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Vom: 2.8.2024 -
Leveraging AI in Strategic Marketing: Insights and Innovations
Vom: 18.7.2024 -
Boost Your Business Strategy with the Magic of Predictive Tools
Vom: 6.6.2024 -
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
Vom: 20.5.2024 -
Is Your Business the only B2B Immune to Ozempic’s Impact?
Vom: 7.5.2024 -
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
Vom: 19.4.2024 -
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
Vom: 7.3.2024 -
What B2B's Can Learn from This Year's Best Super Bowl Ads
Vom: 23.2.2024 -
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)
Vom: 8.2.2024 -
What B2Bs Can Learn From 2023’s Top Marketing Stories
Vom: 25.1.2024 -
How to Prepare for When Innovation is Actually Slower Than Expected
Vom: 11.1.2024 -
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon
Vom: 17.11.2023 -
Claritin's Allergy Crusade: A Breath of Fresh Marketing
Vom: 16.10.2023 -
The Different “Flavors” of Marketing Part 3
Vom: 18.9.2023
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
