The Accidental Marketer Podcast

Ein Podcast von Impact Planning Group

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118 Folgen

  1. Breaking Free from the Annual Planning Cycle

    Vom: 25.10.2024
  2. Leveraging AI to Transform Strategic Planning

    Vom: 24.9.2024
  3. Market Shaping: Strategies for Redefining Your Competitive Landscape

    Vom: 7.9.2024
  4. What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs

    Vom: 16.8.2024
  5. How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies

    Vom: 2.8.2024
  6. Leveraging AI in Strategic Marketing: Insights and Innovations

    Vom: 18.7.2024
  7. Boost Your Business Strategy with the Magic of Predictive Tools

    Vom: 6.6.2024
  8. Can These Strategic Marketing Tools Help Your Team Anticipate The Future?

    Vom: 20.5.2024
  9. Is Your Business the only B2B Immune to Ozempic’s Impact?

    Vom: 7.5.2024
  10. Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)

    Vom: 19.4.2024
  11. Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)

    Vom: 7.3.2024
  12. What B2B's Can Learn from This Year's Best Super Bowl Ads

    Vom: 23.2.2024
  13. Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)

    Vom: 8.2.2024
  14. What B2Bs Can Learn From 2023’s Top Marketing Stories

    Vom: 25.1.2024
  15. How to Prepare for When Innovation is Actually Slower Than Expected

    Vom: 11.1.2024
  16. B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon

    Vom: 17.11.2023
  17. Claritin's Allergy Crusade: A Breath of Fresh Marketing

    Vom: 16.10.2023
  18. The Different “Flavors” of Marketing Part 3

    Vom: 18.9.2023
  19. Value Amplified: AI's Role in Supercharging Customer Offerings

    Vom: 11.8.2023
  20. The Different “Flavors” of Marketing Part 2

    Vom: 21.7.2023

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Visit the podcast's native language site