The Accidental Marketer Podcast
Ein Podcast von Impact Planning Group
129 Folgen
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How to Raise Prices After a Tariff—Without Losing Your Customers
Vom: 25.4.2025 -
AI and the Benefits Ladder: Getting to What Customers Really Want
Vom: 3.4.2025 -
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
Vom: 27.3.2025 -
AI for Execution: How Marketers Can Finally Escape the Execution Trap
Vom: 13.3.2025 -
The Strategy Shortcut You’re Probably Overlooking
Vom: 26.2.2025 -
AI in Strategic Analysis: Combining Technology with Expertise
Vom: 11.2.2025 -
How AI Supercharges Wargaming for Strategic Planning
Vom: 27.1.2025 -
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
Vom: 16.1.2025 -
Trends and Technologies Shaping 2024 and Beyond
Vom: 23.12.2024 -
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
Vom: 13.12.2024 -
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Vom: 21.11.2024 -
Breaking Free from the Annual Planning Cycle
Vom: 25.10.2024 -
Leveraging AI to Transform Strategic Planning
Vom: 24.9.2024 -
Market Shaping: Strategies for Redefining Your Competitive Landscape
Vom: 7.9.2024 -
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
Vom: 16.8.2024 -
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Vom: 2.8.2024 -
Leveraging AI in Strategic Marketing: Insights and Innovations
Vom: 18.7.2024 -
Boost Your Business Strategy with the Magic of Predictive Tools
Vom: 6.6.2024 -
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
Vom: 20.5.2024 -
Is Your Business the only B2B Immune to Ozempic’s Impact?
Vom: 7.5.2024
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
