Measure Up
Ein Podcast von Jim Gianoglio, Simon Poulton - Mittwochs
Kategorien:
33 Folgen
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The MMM Zeitgeist with Elea Feit & Karen Chisholm
Vom: 2.4.2025 -
Is Google's Meridian a Game Changer for MMM?
Vom: 5.3.2025 -
From MMM to AI: Jim & Simon's Big Bets for 2025
Vom: 12.2.2025 -
Behavioral Analytics & Rock Operas with Josh Silverbauer
Vom: 18.12.2024 -
Measuring Podcast Ads: Insights & Techniques with Amelia Coomber
Vom: 18.9.2024 -
Prompt Engineering for Marketers & Analysts with Mike Taylor
Vom: 28.8.2024 -
How to Measure & Maximize PMax with Expert Navah Hopkins
Vom: 7.8.2024 -
The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling
Vom: 30.5.2024 -
Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google
Vom: 24.4.2024 -
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick
Vom: 10.4.2024 -
Do you really know how to test your paid media?
Vom: 6.3.2024 -
Unscripted: A Dive Into MeasureCamp with Peter O'Neill
Vom: 21.2.2024 -
Respect your customers! Privacy in marketing with Siobhan Solberg
Vom: 9.2.2024 -
Marketing Measurement for Higher Education - with Josh Dodson
Vom: 25.1.2024 -
Your Data is Garbage - Learn How to Fix It with Chad Sanderson
Vom: 10.1.2024 -
How did this year Measure Up?
Vom: 20.12.2023 -
How does private equity view marketing measurement?
Vom: 29.11.2023 -
Breaking into data science with Leondra Gonzalez
Vom: 15.11.2023 -
GA4 - The Good, the Bad, and the Ugly
Vom: 3.11.2023 -
Should you trust "AI-driven" MMM?
Vom: 11.10.2023
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
