Behavioral Analytics & Rock Operas with Josh Silverbauer

Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies of tools like Microsoft Clarity, the comparison between marketing and behavioral analytics, and the potential future of AI-driven personalization. We also dive into Josh's unique contribution to the analytics community through his rock opera 'User Journey'.Links from the show:Josh Silverbauer on LinkedInUser Journey - The Rock OperaSteve from Milwaukee (iykyk)Show Notes:00:00 Introduction02:08 Behavioral Analytics Overview02:15 Introducing the Guest: Josh Silverbauer08:06 Deep Dive into Microsoft Clarity24:47 Future of Behavioral Analytics and Personalization29:45 The Assumption of Personalization29:56 Hyper-Personalization in Practice30:33 Challenges of Hyper-Personalization31:34 User Privacy and Personalization32:20 First Party Cookies and Identity Resolution33:40 The Future of Web Identity34:57 Personalization Gone Wrong38:30 The Ethics of Screen Recording40:14 The Analytics Rock Opera45:32 Creative Projects and Community Integration51:23 Final Thoughts and Recommendations