Brand Tuned - Rounded Business Design
Ein Podcast von Shireen Smith - Freitags
156 Folgen
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REPOST: Daniel Priestley - Building the Dent Brand
Vom: 29.4.2022 -
REPOST: David Aaker - Descriptive or Distinctive Name?
Vom: 22.4.2022 -
REPOST: Rory Sutherland - On Brand, Advertising & More
Vom: 15.4.2022 -
REPOST: Susan Payton, Business Storyteller
Vom: 8.4.2022 -
The What and Why of Trade Secrets
Vom: 1.4.2022 -
The Power of Animation in Branding with Christine Mackay
Vom: 25.3.2022 -
How to Move Beyond Your Job Role To Trusted Adviser
Vom: 18.3.2022 -
Becoming A Company Of One
Vom: 11.3.2022 -
Shireen Smith - Creating Passion Brands
Vom: 4.3.2022 -
Joe Glover - The Marketing Meetup Community
Vom: 25.2.2022 -
Rebranding Rethink Press with Lucy McCarraher
Vom: 18.2.2022 -
Colour Psychology with Karen Haller
Vom: 11.2.2022 -
Lucy Werner - Strategy For Creating Hype
Vom: 4.2.2022 -
Dumbing Down of Brand Assets with Nick Lehrain
Vom: 28.1.2022 -
Market Orientation & Segmentation - Paige Arnof-Fenn
Vom: 21.1.2022 -
Stephen Houraghan on The Changed Branding Industry
Vom: 14.1.2022 -
Segmentation & Targeting - Branding Industry
Vom: 7.1.2022 -
REPOST: Mark Ritson on Brand Strategy
Vom: 31.12.2021 -
REPOST: Which Business Model?
Vom: 24.12.2021 -
How To Stand Out From Your Competition — Niching
Vom: 17.12.2021
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.