156 Folgen

  1. REPOST: Daniel Priestley - Building the Dent Brand

    Vom: 29.4.2022
  2. REPOST: David Aaker - Descriptive or Distinctive Name?

    Vom: 22.4.2022
  3. REPOST: Rory Sutherland - On Brand, Advertising & More

    Vom: 15.4.2022
  4. REPOST: Susan Payton, Business Storyteller

    Vom: 8.4.2022
  5. The What and Why of Trade Secrets

    Vom: 1.4.2022
  6. The Power of Animation in Branding with Christine Mackay

    Vom: 25.3.2022
  7. How to Move Beyond Your Job Role To Trusted Adviser

    Vom: 18.3.2022
  8. Becoming A Company Of One

    Vom: 11.3.2022
  9. Shireen Smith - Creating Passion Brands

    Vom: 4.3.2022
  10. Joe Glover - The Marketing Meetup Community

    Vom: 25.2.2022
  11. Rebranding Rethink Press with Lucy McCarraher

    Vom: 18.2.2022
  12. Colour Psychology with Karen Haller

    Vom: 11.2.2022
  13. Lucy Werner - Strategy For Creating Hype

    Vom: 4.2.2022
  14. Dumbing Down of Brand Assets with Nick Lehrain

    Vom: 28.1.2022
  15. Market Orientation & Segmentation - Paige Arnof-Fenn

    Vom: 21.1.2022
  16. Stephen Houraghan on The Changed Branding Industry

    Vom: 14.1.2022
  17. Segmentation & Targeting - Branding Industry

    Vom: 7.1.2022
  18. REPOST: Mark Ritson on Brand Strategy

    Vom: 31.12.2021
  19. REPOST: Which Business Model?

    Vom: 24.12.2021
  20. How To Stand Out From Your Competition — Niching

    Vom: 17.12.2021

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The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.

Visit the podcast's native language site