When in Doubt, Turn to Offline Influence

There’s an agency owner I know out there who listens to this show. He reads the articles I write. He follows my posts on social media. When I recommend a software or a tactical idea, he tries it out. By his own admission, I influence him. I reached out to him recently via email to try and convince him to join a new little venture I’m starting that I’ll talk more about with you soon, but he was one of the people I thought to myself, “I’ve influenced him before. I’m sure I can convince him to do this with me so I can launch with more than just me.” So, I sent him the pitch, a follow up document with anticipated questions he might have, and even provided some social validation by including him in a private Facebook group where he could see that others like him were doing this with me. But he wouldn’t pull the trigger.  So I did something that most of us forget about doing. I put down the Internet and turned to offline influence. I met him for a drink and we talked it out. When all else fails in this virtual world of influencer marketing, you need to remember to turn offline to influence marketing to be successful.  I’ll explain more in today’s commentary.  Today's episode is sponsored by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger.  Today we visit with T.J. Ferrara from Bubs Naturals, a health supplement company, about how they use Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today. Learn more about your ad choices. Visit megaphone.fm/adchoices