What would a TikTok ban mean in the U.S.? Let's ask our friends in India!

TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or fashion could ban the use of the platform in America. Most constitutional law experts are skeptical such a ban could survive scrutiny of the courts because it’s a clear violation of freedom of speech, a first-amendment right in this country.  Now, I’m the last person in the world interested in talking politics. I gave up on the possibility our elected officials actually represented the public’s interests in the 1990s. I keep informed so my vote still counts for something, but have zero interest in discussing or debating our dysfunctional, two-parties with all the power system. So, that’s not what we’re going to do on this episode of Winfluence. We’re going to actually look at a real TikTok ban and imagine the implications for the what-if scenario.  India banned TikTok and more than 200 other apps three years ago. It was in response to Chinese military aggression along the border between the two countries in June of 2020. The Indian government cited privacy and national sovereignty as the main issues. The move abruptly turned off the app for 200 million Indian users.  Once again, that was almost three years ago. So we’ve had time to see how such a ban would take hold. Yes, India and the U.S. are different countries and cultures. But we’re not that far apart. Surely, we can glean some insights and peer into a possible future by understanding India now versus India with TikTok. Pooja ParasuRaman is my professional counterpart at Affable.ai. It is an end-to-end influencer marketing platform. While Affable is a competitor of CIPIO.ai, technically speaking, we both have different philosophical approaches to the practice. And a common level of respect for one another. Pooja operates out of India. So she not only has first-hand experience with what the TikTok ban has done to her country, but she’s working in the influencer marketing world where TikTok is for many creators, a primary source of income, and for brands engaging in influencer marketing, a fairly effective channel on which to market. I asked Pooja to join and educate us on the ban and its effects in India so we can have a peek at what might soon be our own reality in the States …or perhaps your reality in your country should a TikTok ban be in the offing. This episode of Winfluence is presented by CIPIO.ai. the community commerce marketing platform. You brands out there probably have a content problem. You need more and better performing content for paid social campaigns. Facebook, Instagram, TikTok … the ad creative that performs best is user-generated content. CIPIO.ai does two things really well. We source authentic UGC from your community of customers, fans and followers and fill those content coffers. The other thing … identify the influential people in your community and have them also post on their channels, sharing valuable word-of-mouth recommendations with their friends, family and followers.  Book a demo with me … Jason Falls. I’m going to do the demo with you. Just go to jasonfalls.co/cipio now and fill out that form.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.