What Impact Does AI Have on Influencer Marketing?

If you haven’t been smacked in the face with a conversation about AI or artificial intelligence in the last month, and you’re in the marketing space, you’re not getting out much. The algorithms and machine learning robots have gotten awfully good and at an awfully lot of things, including written content, graphic and image generation and all sorts of other tasks.  But what does AI have to do with influencer marketing? And how will it impact what we do as brands, agencies, and creators? How will it impact the software vendors we work with? I wanted to explore that topic a bit with Daria Belova and Anne Puzakova. They are both with HypeFactory, a very successful global influencer marketing agency. They’ve been winning awards and making some noise working with a lot of clients in the gaming world, among other verticals.  We dug into AI and how it will impact influencers and influencer marketing, but then also took a tour through the Metaverse and influencers there, virtual influencers and how or whether they can even be trustworthy and a lot more.  This episode of Winfluence is presented by CIPIO.ai. the community commerce marketing platform. You brands out there probably have a content problem. You need more and better performing content for paid social campaigns. Facebook, Instagram, TikTok … the ad creative that performs best is user-generated content. CIPIO.ai does two things really well. We source authentic UGC from your community of customers, fans and followers and fill those content coffers. The other thing … identify the influential people in your community and have them also post on their channels, sharing valuable word-of-mouth recommendations with their friends, family and followers.  Book a demo with me … Jason Falls. I’m going to do the demo with you. Just go to jasonfalls.co/cipio now and fill out that form.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.