Transactional or Relationship? What’s Patron Tequila’s Influence Marketing Approach

Adrian Parker is the Global Vice-President of Marketing at Patron Tequila and he has a very different take on influence marketing than many big-brand marketing leaders. In fact, his perspective is very much in line with the concept of Winfluence. Adrian and I talk about his take on transactional influence marketing versus that focused on relationship building, how Patron views influencers and the unique influence audiences in the alcoholic beverage world. Learn more about your ad choices. Visit megaphone.fm/adchoices