The Tiers of Influence Marketing and How to Leverage Them

There are many ways to slice an apple. Or peel an orange. Or for that matter, there are many ways to get from your house to the office or grocery store … and just as many to get back.  There are also many ways to approach influence marketing. If you’ve been listening and following along with Winflunce for any amount of time you know that we focus on influence marketing, without the R. While social media celebrities with big followings are one way to slice the influence apple, there are many other ways to ultimately persuade an audience to take action.  Sam Katz knows this. He is an influence marketing strategist and consultant. His history of work includes stints with Edelman and Publicis One. He and I happened to share the stage at the Influencer Marketing Show in New York last month. He led a panel discussion on creators and owning their own content in the world of unstable social networks.  We got to talking backstage about a few topics and I thought his take on how businesses and brands can approach influence from a bunch of different angles would make for a good conversation. He told me one thing he sees from clients a lot these days is they don’t know what they don’t know. And that is typically that there are many ways to go from start to finish with influence marketing. I asked Sam to join us today to talk about that topic along with a few others. He also has a current top-of-mind set of advice for brands and creators about content usage rights we’ll get into as well. He’s a smart one. And we’ll dig into more with Sam today on the show.  Links for this episode: Sam Katz on LinkedIn Sam Katz on Instagram Popsixle Scale UGC with CIPIO.ai This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.