The Opportunity & Nuances of Gamers as Influencers

How many of you would call yourselves a gamer? Well, if you play Wordle, you’re a gamer. If you got sucked into Angry Birds, Candy Crush, or Trivia Crack … gamers all.  I have 3-4 games I have on my phone to pass time waiting at a doctor’s office, or to watch while I sit with my family watching a show I’m either not into or can listen to rather than watch. That makes me a gamer. The demographics and statistics on gamers are actually quite surprising. According to Statistia, 38% of gamers are 18-34 years old, but 35% are 35-64. The female segment has always been far higher than one might expect. Statistia says 45% of gamers are female. Our guest today has data that says the majority of gamers are women. But gaming as an avenue for influence marketing seems a bit of an enigma. My perception of that is a someone on Twitch playing Halo wearing my brand’s logo on their T-shirt. But millions of people watch video gamers play games just like mainstream consumers watch sports, go to concerts and more. Irina Shames says people just appreciate the artistry at play with gamers. And those huge audiences present opportunities for brands.  Irina is the executive vice-president of revenue and strategy for 3BlackDot, a digital entertainment studio that connects brands to audience-driven creators. So a version of influencer marketing. She joined me to chat about the somewhat mysterious world … at least to me … of gamers as influencers. There’s a lot of great insights in this discussion, folks. The gaming world relies heavily on the concept of community, with influential gamers having their own and a very genuine relationship with them. Brands coming to the table with them need to be community focused, which is not the standard operating procedure for most brands.  This episode is sponsored by Tagger, the complete influencer marketing solution. It has recently released a new product feature called Signals, which provides creator listening for its customers. Tagger president and founder Pete Kennedy joins Jason Falls to explain more about Signals. To see it for yourself and get a demo of Tagger, visit jason.online/tagger today. And here are links to the Creator Camp my pal T. Adeola is leading in Dayton, Ohio: Cohort Scarlett - March 21-26 Cohort Gray - March 28-April 2 Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.