The Alpha Collective is One Ticket to Web 3.0 Success

I waxed poetic a couple of weeks back about the Metaverse. It is part of the larger grouping of new technologies and opportunities that fall under the umbrella of Web 3.0. The Metaverse, which is largely virtual worlds, is all about experiences.  Then you have crypto currency, which my best explanation of is the coins and virtual currencies you might be used to earning in video games, only they’re tied to a real market value and actual financial markets and exchanges which gives them real world value. Crypto can be exchanged for actual dollars. When we talk crypto we’re talking about Bitcoin or Ethereum … those are two the largest cryptocurrencies. But, there are hundreds. You can even sign up for your own personalized cryptocurrency and dole it out to people as a reward. Yes, it costs real money to have some crypto money. But the volatility of the crypto market means you could see the value of, say $100 in crypto one day, suddenly be several hundred the next day. There’s no guarantee, of course. And that value can also go the other way, too. For the record, I have invested exactly $50 in cryptocurrency to date. It is currently valued at about $28. So I’m not convinced. And then there’s NFTs. Just the thought of that gives me a headache. And I’m not the only one. Which is exactly why Joseph Jaffe is here today. Frankly, it’s why Joseph Jaffe exists. He is a forward-thinker. An innovator. A change agent. He wrote a book called Join the Conversation before brands were echoing that mantra about social media.  And he’s at it again. Jaffe has pulled together a collection of Web 3.0 thinkers into a new premium community called the Alpha Collective. It’s a limited-capacity, paid membership community that will feature weekly lectures to help members wrap their heads around succeeding in Web 3.0 business and technology. But each member will have direct access to each of the speakers and other experts in the community for networking Q&A, potential consulting and the like.  The name Alpha Collective implies you’ll get to see things before anyone else. And that’s the point. If you or your business wants to be on the forefront of Web 3.0 success, whether you’re a brand or an influencer, you should pay close attention today.  On a side note, I’m speaking at the Influencer Marketing Show in New York City on April 27 and I have a discount code for you to get tickets to join me there. IMS has been held in London the last few years. I’ve been honored to be an emcee and moderator for the last two as they were virtual events. Now IMS is not only back to IRL, but it’s here in the U.S. for the first time.  It’s a one day event in New York City, just off Broadway at the New World Stages on West 50th. It will be Wednesday, April 27, 2022 … coming up in just a few short weeks. I will be chairing one of the stages as well as moderating a panel for my friends at Tagger. They’re the presenting sponsor of this podcast, by the way. Go see the full speaker and topic lineup and get your ticket at jason.online/imsfalls. When you check out, use the code FALLS and get a 15 percent discount, just for listening to Winfluence.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.