Is a Social Slowdown Possible in the Influencer Marketing World?

What would you do if you didn’t have access to social media for a day? How about a week? What about three and a half months? How would that change your daily habits? How would it change where you turned for information. How would it affect your business?  Now, certainly for you social media content creators and brands that rely heavily on social media creators and content to drive customers, I’m sure if could be catastrophic. But really? Are there no other alternatives? Don’t get me wrong. I’m not here to advocate for a social media shut down, but someone did it recently and lived to tell. Meg Casebolt is a B2B SEO consultant. For a long time, she followed the crowds to social media, leveraged it for her business and her clients and did what we all do.  Now, SEO is a different discipline from social media. But it still requires creating content, promoting that content and staying relevant in the online world. That can imply staying connected on social media, too. But the perfect storm of social media fatigue, mental health concern and simply being too busy running all the other aspects of her business led Meg to do something amazing. She took a 100-day detox from social media. Cold turkey. No Facebook. No Instagram. No Twitter. No TikTok. No LinkedIn. And guess what? Her business not only survived, but thrived. Her mental health issues subsided. She was happier. She reconnected with previous clients, worked referrals, grew her business.  She created the Social Slowdown Podcast from all she learned. There, she leads business conversations around the reality of not using social media as a primary tool. Business does go on without it. Meg took a lot of the conversations from that podcast and has now shaped it all into a book called The Social Shutdown as well. It documents her experiment to leave social media for 100 days and not show a negative impact on her business.  She’s here today to share those insights with us and talk about the reality of social media, where it fits and how we all … creators included … can perhaps look at social content and channels in a more healthy light for us and our audiences. I know you’re skeptical, but trust me. This conversation is worth hearing. This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you. Find show notes for this episode at jasonfalls.co/megcasebolt. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.