Everything Influencers Need to Know About Email Marketing

Too many content creators and influencers are building their homes on borrowed ground. And someday, the landlord may well swoop in and hand them an eviction notice.  That analogy is actually a toned down version of reality, though. When an influencer or content creator puts all their content on Instagram, TikTok, YouTube or Facebook, they’re building their house on borrowed ground. When they build an audience there, they are decorating and investing in that house.  And someday, the landlord may well swoop in and not only hand them an eviction notice, but will keep all their stuff, too.  We’ve cautioned content creators and I’ve prognosticated a bit and predicted we’re soon to see a pendulum swing back to old school content creation … I think influencers will be wise to build their own connection with their communities on their own property … on blogs. Maybe subscription based social platforms like FanBase where the creator owns and controls more of the territory.  And making sure that community and follower connection is strong by moving followers to subscribers … as in email subscribers.  Build your list.  It’s not just advice for businesses. Well, it is, but content creators don’t often think of what they do as a business. But they are. Or their content engine is. Email marketing is not just a thing, it is imperative for any business to leverage to succeed. Email marketing is still the most effective channel in the digital marketing spectrum in terms of average return on investment.  Who better to help us understand that and how influencers can leverage email marketing to protect their house … and their stuff … than the Email Marketing Heroes?  Rob and Kennedy are the hosts of the Email Marketing Show. You’ve probably heard me talking about them on a promo before the show. They are also supporters of the Marketing Podcast Network.  But their content is so useful and fun, I wanted to dive in deeper with them here on Winfluence. We’re going to do just that today on the show.  Today's episode is presented by our friends at Storyblok who have to make you smarter. It’s a new report called The State of Content Management and is a very useful survey of 515 businesses in the U.S. and Europe – companies just like yours – and how they are approaching content distribution through their digital channels in 2022.  Think about it … you have to provide content for your website. Maybe a mobile app. Then there’s e-commerce platforms. Voice-activated speakers … Managing content is more complex today than ever. Get insights and ideas on how companies like yours are tackling the content challenge with The State of Content Management Report from Storyblok. Just go to storyblok.com/winfluence for your free report.  The resource Kennedy mentioned in the show is at emailmarketingheroes.com/winfluence. Also, don't miss the Influencer Marketing Show in New York City April 27. Get tickets at jason.online/imsfalls and use the code FALLS at checkout for a 15% discount just for listening to Winfluence. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.