We’ve had a couple of episodes and conversations in the past that talk about gamers. The online video game industry is worth billions of dollars. Its content creators have some of the most captive audiences in any medium. Twitch is one of the biggest and most impactful social networks and it is dominated by video gamers who live stream themselves playing video games.
And yet, this behemoth of a segment is still a mystery to most of us in the influence marketing space. Some consumer brands have played on Twitch and sponsored various gamers to some degree of success. But the businesses and agencies that succeed with the gaming segment are almost always the video game companies themselves.
It’s like gaming is some sort of nerd herd stratosphere few of us are able to find entry to.
Emilee Helm is the Head of Influencers for a company called Gamesight. It is an agency that focuses on helping video games and their parent companies market their products. And tapping into influencers is a big portion of what they do.
But Gamesight does more than that. It monitors and ranks top Twitch channels, as one example. In fact, data is one of the company’s leading propositions. They track and measure things I’m not quite sure can be measured adequately. Imagine my delight when Emilee agreed to come on the show.
On this episode of Winfluence, Emilee and I are going to dive into this cryptic world of gaming and gaming influencers, learn about what Gamesight has that other agencies and influencer marketing firms don’t, and see what doors open to that world, plus which ones we can kick open wider by taking some of that expertise and applying it to our brands and campaigns.
This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you.
Find show notes for this episode at jasonfalls.com/emileehelm.
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Om Podcasten
There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing.
Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond.
🎙️ Episode Highlights:
Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently.
🔥 What You'll Explore:
📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success.
🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships.
🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand.
🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints.
📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections.
🚀 Stay Connected and Informed:
If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing.
🎧 Where to Tune In:
Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream.
📲 Engage and Connect:
You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.