Bridging the Gap Between Influencer Analytics and Brand Measurement

Scott Harward is an SEO, Pay-Per-Click and Affiliate Marketing guy. What does he have to do with influencer marketing? Well, he can not only help influencers understand how to better monetize their online presences, but report back metrics that brands care for most. He also works with brands and clients to help them design measurement strategies to prove the worth or programs like influencer marketing. We talked about the measurement approach, affiliate marketing, ROI and more on an insightful episode of Winfluence. Learn more about your ad choices. Visit megaphone.fm/adchoices