AUDIO EXCLUSIVE: How Not to be a Terrible Podcast Guest

I want to talk to you about leveraging podcasts for your marketing. No, this isn’t a pitch to get you to start a podcast, though I can certainly spell out dozens of reasons you should. I’m not here today to wax poetic about Winfluence, the podcast, nor the Marketing Podcast Network which I run. I’m secure in the knowledge you understand that I’m deeply invested in podcasts. I think they’re a great tool for any marketing effort and I’m always happy to discuss that if you’re interested.  But what I want to go over today is leveraging the ability and opportunity to be a guest on other people’s podcasts as a business tactic. Now, we’ve covered that topic a few times on this show. I’ll refer you back to episodes with Spencer Carpenter from Outlier Audio. That was in late October of 2022. Trevor Oldham from Podcast U was a guest in December of 2021.  To get to those episodes all you do is use jasonfalls.co/ and type in the name of the guest. So the URL for Spencer Carpenter’s episode is jasonfalls.co/spencercarpenter. Trevor’s is jasonfalls.co/trevoroldham.  But I want to tackle the topic on this episode with a little of my contrarian, piss and vinegar rants. I have come across some examples of people out there in the business world whose behavior when it comes to being a guest on a podcast illustrates they not only don’t understand the value, but think they’re doing the podcast world a favor by being on one.  Now, we all know that creating content or being interviewed for someone else’s content brings with it people who have some degree of ego. There’s a diva in every crowd. And probably a little bit of one in all of us. I know, I’ve been one on occasion before. I try not to be, but I also have a short fuse when someone is just blatantly disrespectful or ignorant of what I bring to the table.  Because I’ve been on both sides of that coin, I’m not going to make this about diva bashing. My advice and cautionary tales today are not meant to attack anyone who might think they’re above others. If I kick out the frail legs of the ladder of overcompensation they stand on, it will only be by accident. But we’re going to talk about why you should want to be a guest on podcasts, how you can be, and how you’d better behave if you know what’s good for you. Winfluence is made possible by Cipio.ai – The Community Commerce Marketing platform. What does that mean? It’s an influencer marketing software solution, but it has additional apps that function to tap into your brand community to drive commerce. Community Commerce Marketing moves beyond influencers to fans and followers, customers, employees and more. Try its generative AI application, Vibe Check, with a two-week free trial at cipio.ai/vibecheck, and generate a library of social captions in minutes you can use right away. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.