A Simple Methodology to Achieve Your Goals in Influence, Content and More

What are your goals? More importantly, do you write them down? How often do you refer to them?  Or are you like me and have vague ideas of what you want to accomplish in your head, but they kind of morph and change depending on the day? Certainly, we’re more disciplined about business goals. They typically have to be articulated in strategies and presentations, discussed in meetings and conference calls, probably ad nauseum. But they’re important to have, to revisit frequently and to refer to when making strategic decisions for your business.  Debra Eckerling is a goals strategist. She helps entrepreneurs, executives and employees identify and make a plan for personal and professional goals. She’s even got a clever methodology … the DEB Method … that is spelled out in her book Your Goal Guide. I’m familiar with Deb because her weekly live stream show and podcast, called The DEB Show, is a sister podcast of this one on the Marketing Podcast Network. I’ve had the pleasure of sitting in on her weekly themed discussion. It’s well worth the subscription, the links to which we’ll post in the show notes.  But Debra is also an influencer away from the marketing space, too. She’s a foodie writer and podcaster, too. Her show Taste Buds with Deb digs into her culinary side with guests to discuss and debate various food-related topics. It’s distributed by the Jewish Journal where she has been a contributor for a while. Whether you’re a brand or agency marketer, a service provider in the influencer space or a content creator, you could certainly use a refresher on goal setting and goal getting. So I asked Deb to join us this week to talk about goals, the DEB Method and her experiences as a foodie creator.  We’ll probably get hungry and set a goal of satiating that need on today’s show. Links for this episode: Debra Eckerling on LinkedIn: https://www.linkedin.com/in/coastbunny/ The DEB Method online: https://thedebmethod.com/ Your Goal Guide on Amazon: https://amzn.to/3DepnY5 Jason's appearance on The DEB Show: https://marketingpodcasts.net/2023/05/320-storytelling-with-jason-falls-peter-markel-christy-smallwood/ Taste Buds with Deb: https://tastebudswithdeb.com/ Scale UGC at CIPIO.ai: https://jasonfalls.co/cipio This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.