#30 - Why You QUIT - Even When You CARE

Ever wondered why you give up on things that actually matter to you like your fitness, your goals, your habits; even when you really care?In this episode, I will unpack the psychology of quitting through the lens of Self-Regulation Theory (Carver & Scheier), exploring how motivation, emotion, and feedback loops impact your ability to follow through.You’ll learn why failure isn’t always about willpower and how to finally shift from stuck to steady progress.www.shonavertue.com