Episode 76: Now Here's a Challenge: What Does a Newspaper Company Look Like in 2032?
The Local Marketing Trends Podcast - Ein Podcast von Gordon Borrell - Montags
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Gordon & Corey issue the 10-year challenge to David Chavern, CEO of the newspaper industry's trade association, News Media Alliance. Chavern posits that while the printed version of today's newspapers may be smaller, their audiences are larger than ever. By 2032, newsroom staffs will be larger and their largest revenue stream won't be advertising. This is the fourth in a summerlong series asking CEOs what their industry looks like a decade from now.